In Affiliate Marketing parlance, EPC is Earnings Per Click. What it actually means is Earnings Per Hundred Clicks, but EPHC doesn’t roll off the tongue quite as easily.
It’s a measurement that also comes with a time element. A lot of Affiliate Sites will show you 7 day EPC and 30 day EPC’s.
I usually use the 30 day EPC as my guide as it’s less susceptible to spikes and shows a better picture of how the merchant is doing.
EPC is a good indicator to use when choosing a merchant to promote, …

What is ROI?
ROI is Return on Investment and is ultimately what you need to concentrate on in your business. It shows what you are getting back for all the work, not to mention money you are putting in.
Think of it like this. If you stick your money in a bank, your ROI is .05% / annum at current rates (If you’re lucky). So if you stick your hard earned money in the bank, they’ll give you 5c a year on every $100 you let them use. Banking rocks, because they’ll …

It’s a simple enough question right? What is PPC.
In it’s simplest explanation, PPC is an acronym for Pay Per Click. It refers to an advertising model where an advertiser pays every time a viewer clicks on their ad.
In general how it works is that you bid on a keyword or several, in an Ad Campaign that has one or more Ads. Typically the Ad is made up like so:
Headline : Generally a catchy headline that includes your Keyword
Line 1 : Primary phrase to give information on the product or service.
Line …

After an extensive beta period IMC Revision 1.10 has been released to the public.
With some bug fixes and some excellent new features such as the new Google Adwords email report import module.
The email import module allows you to quickly and easily import your Google Adwords data into IMC from an emailed report.
Also now shipping with Revision 1.10 is a demo database that installed by default. This allows you see right away how IMC fits together.
Download the latest Release from http://www.internetmarketerscompanion.com
Kind Regards,
Shane

 Gday Folks,
 Well version 1.10 has finally made it to beta and is starting to look pretty good. The main feature change with this revision is the ability to hook into a POP3 email account and import Google Adwords Reports.
This seems to be working nicely and just needs some testing and polishing before being released.
No date as yet but hopefully not too long. I’ll send a note to the list when it’s released.
Kind Regards,
Shane