I was finally upgraded to the New Yahoo Sponsored Search engine and have been playing with it the last week or so.

The reports are much nicer than the old ones and are in fact very similar to the google daily reports. What does this mean? Well as far as IMC is concerned it means it’s been relatively straight forward for me to implement the Yahoo reports into the program. The old reports had me stumped and it’s good to see that Yahoo data can now be incorporated.

The beta testers should have the new module in the next day or so and it shouldn’t push the release back too far.

Cheers,
Shane