In Affiliate Marketing parlance, EPC is Earnings Per Click. What it actually means is Earnings Per Hundred Clicks, but EPHC doesn’t roll off the tongue quite as easily.

It’s a measurement that also comes with a time element. A lot of Affiliate Sites will show you 7 day EPC and 30 day EPC’s.

I usually use the 30 day EPC as my guide as it’s less susceptible to spikes and shows a better picture of how the merchant is doing.

EPC is a good indicator to use when choosing a merchant to promote, and a good way to help with
your PPC settings.

So I log into my Affiliate Site looking for a new merchant to promote. Their site looks good and terms are reasonable. So we check out their history.

It shows that the 30 day EPC is $37.00, so for every 100 clicks the affiliates are making $37.00 what I do then is working out the maximum cost per click I’m going to bid on, then I can do some keyword research which I’ll cover later.

At a cost per click of 37c I’ll need one sale per 100 clicks to break even. Not too bad depending on the niche, but I’d likely start much lower and see where the ads end up. I want to be on the first page of google but not necessarily in the top 3.

As long as I don’t go over 37c a click and get at least 1 sale for every 100, I’m in good shape. If everything else looks ok and I find some good keywords, I’ll blast out a few adgroups and see how it flies.

Ciao for now.

Shane

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